You Don't Need Healthcare Experience to Own a 1+1 Cares Franchise

The Skill That Matters Most Isn't Healthcare Experience

A lot of people who would make excellent senior care business owners talk themselves out of it for one reason: "I don't have a healthcare background." If that's the only thing holding you back, here's some good news: with 1+1 Cares, you don't need one. The most valuable thing you bring to this business isn't clinical training. It's the ability to connect with people.

Why Healthcare Experience Isn't the Point

1+1 Cares is a senior care referral agency, not a clinical provider. The hands-on care is delivered by experienced caregivers we help match with families. As a franchise owner, your role isn't to provide care or manage staff. It's to be the trusted face of 1+1 in your community, connecting families who need care with caregivers who can help. That's a relationship business, not a healthcare one, and relationships are something you can build no matter where you're coming from.

Your Real Role: Chief Relationship Officer

Picture a typical day. Morning coffee with a referral partner at a local hospital. A midday conversation with a family to help them get started. In the afternoon, you review and approve caregiver matches our third-party team has already prepared for you, then check in with a rehab facility and follow up with a couple of discharge planners.

Notice what's not on that list: no scrambling to fill shifts, no payroll, no HR headaches. Your day is about people and growth, not paperwork and crisis management.

We Handle the Heavy Lifting

Here's what makes that possible: our proven systems and team do the operational work behind the scenes. We help recruit and screen caregivers into our network, we power the matching and billing support through our proprietary technology, and we're there for ongoing support. You review and approve; we do the rest.

That's the whole idea behind "You lead the care, we do the rest." It also means you don't need operational or healthcare expertise to run this business. You need the drive to get out and build relationships in your community.

Who Actually Thrives

The most successful 1+1 Cares owners aren't nurses or doctors. They tend to be:

• Sales-oriented: they love connecting with people and making things happen.
• Community builders: they want to be the go-to name for care in their local area.
• Compassionate: they genuinely care about helping seniors age with dignity.

As we like to put it: we teach you the business, you bring the drive. No healthcare background required.

You Won't Be Doing It Alone

1+1 Cares was founded in 2007 by Matt Mukoyama and Ray Liu, after their own families struggled to find quality care. Nearly two decades later, that hard-won experience has become a refined, proven system, backed by complete training, marketing support, and an expert team behind every owner. So even if senior care is brand new to you, you're stepping into a model that's been tested and supported for years, not figuring it out alone.

Bring the Drive. We'll Teach the Rest.

You don't need a medical degree to make a real difference in senior care. If you're a driven, people-first person who wants to serve your community and build something meaningful, the experience you think you're missing is exactly the part we handle. The rest, we'll teach you.

Ready to serve your community and build a business in a booming industry? Book your discovery call today! Reach out →

1+1 Cares is a referral agency that works for clients and caregivers. We match caregivers with clients and inform them of your requirements. We work for you so you and your loved one can have a safe, enjoyable caregiving experience.

This information is for general purposes only and is not an offer to sell or the solicitation of an offer to buy a franchise. An offer is made only through our Franchise Disclosure Document (FDD). See the FDD for complete details, including any financial information.